Genetics is destined to be one of the most essential and sought-after aspects of human life. The success of products like lactose-free milk, soya products or gluten free options is backed by population genetics.

One big innovation opportunity that is often missed in FMCG is marketing innovation. Too often, front-end innovation projects are reduced to mere flavour/packaging variations of what is already available.

Let The Gene Box will be your innovation partner so that your product can speak for itself in this vast, competitive FMCG market.